Noccela: Transforming Youth Sports by Providing Coaches Accessible Data to Develop Athletes

Youth team gathers to view elite-level player tracking and real-time performance--insights that have never been this accessible for youth sports before.
Ultra-wideband (UWB) technology is typically associated with industrial automation, but a creative collaboration with Finland-based Noccela is bringing its benefits to an unexpected arena: youth soccer. By delivering real-time player positioning and performance insights, the partnership is giving coaches tools once reserved for professional teams—now simplified, affordable and designed to motivate teenage athletes to stay active, improve and feel confident on the field.
“We bring ultra-wideband to everybody. The soccer field is just one example where a cost-efficient UWB network will change how we work and live.” — Tuukka Tarkiainen, CEO, Noccela
The Challenge: Bringing Elite-Level Insights to Everyday Youth Sports
Youth coaches rarely have access to advanced analytics, relying instead on observation and intuition. Noccela set out to change that by making precise, real-time player data available in environments that have limited budgets, no technical staff and constantly changing field conditions. The challenge was to create a system accurate enough for serious coaching, simple enough for a single coach to deploy and motivating enough to help teenagers stay engaged in their sport—all without the expensive hardware or complex infrastructure traditionally required for player tracking.
The Solution: A Simple, Scalable UWB Network
With Qorvo’s long-standing technology support, Noccela developed a lightweight, plug-and-play UWB system using compact modules and battery-powered base stations that coaches can place around a field in minutes. All computing occurs in the cloud, eliminating on-site hardware and reducing costs while enabling professional-grade accuracy. The system delivers clear positional data, activity levels and movement insights that help coaches make informed decisions and give young players tangible feedback that boosts motivation. This partnership demonstrates how accessible UWB can transform youth sports—and many other environments where real-time awareness matters.
For more detail about this solution, read the blog post.